We won 2 awards in the European Natural Beauty Awards 2025!

October 21, 2025 – Martin Engervik

It's really great to be nominated and invited to the awards ceremony and gala in Paris, but to actually win 2 awards at the same time, that was the icing on the cake! We are so happy and so proud that our two beloved products, Amaranth Face Oil and White Temptation Mask, won the 'Excellence' award.

There were a total of 1274 products from all over Europe that participated in the awards ceremony, and of these, 219 products were nominated. And we were one of the few that actually won!

What exactly are the European Natural Beauty Awards?

The European Natural Beauty Awards were established in Jyväskylä, a small city in Finland, as a result of Satu Mäkinen's desire to challenge and reduce the widespread greenwashing and misleading marketing in the beauty industry, especially among products claiming to be natural.

With great respect for nature and a belief that transparency should be the norm, not the exception, Satu wanted to create a platform where truly natural skincare and cosmetics could get the visibility they deserve.

The goal was to highlight brands that put nature, sustainability and honesty at the center of their formulations, while also helping consumers make informed and conscious choices when purchasing natural products.

Today, the European Natural Beauty initiative has evolved into a large and unique European platform that brings together natural skincare and cosmetics brands from around the world. The initiative highlights true natural beauty, promotes collaboration between brands and retailers, and engages conscious consumers who want a more ethical and transparent beauty industry.