Re-launch of the eyelash serum
November 24, 2019 – Marina Engervik
Our eyelash serum, Eyelash Serum, has been on the market for almost five years now and has many regular users. The serum can be used on both eyelashes and eyebrows and that is why it is now called: Eyelash & Brow Serum. The serum will strengthen the hair of eyelashes and eyebrows so that they grow naturally longer and fuller. But we saw that we had 3 things that could be improved on the serum and therefore the new eyelash serum has been improved in three ways:
1. New and better diet
The brush has now been improved so that it is softer to use when applying to the lashes, but still stiff enough to distribute well on the brows as well. The brush now holds more product for effective and easy application.
2. New and thicker consistency
We have now reformulated the serum, it still contains the good effective oils, but now we also use a natural wax from sunflower and olive. In this way, the serum has been thickened and now has a consistency similar to mascara, but the color is still transparent.
We made this change to improve the actual effect of the serum and to avoid the serum running into the eyes that some experienced with the old serum.
3. Without nut oil
In the old version of the serum, we used oil from macadamia nuts, which meant that those with nut allergies could not use the serum. We have removed this ingredient so that now everyone can use the lash serum.
The new Eyelash & Brow Serum now works even better than before because the formula has been improved, the formula is thicker and covers lashes and brows better, which means it will work more effectively and in addition, it is now also hypoallergenic.
