A natural skincare product in constant development
February 29, 2016 – Marina Engervik
My quest for the purest and most nourishing ingredients means our products are always evolving. I tested my first bottle of Herbal Face Oil on March 1, 2012 and it was a long road of constant changes and adjustments before the product was launched in 2014.
What very few people have realized is that we have changed the product 7 times since launch.
Since its launch in 2014, it is not only the design that has changed. Although the formula of the product has remained the same, the content has changed. The organic percentage of the product was previously 35%. This is high because most can be certified organic at 10%, but for us this was only a starting point. The road to increasing this to 50% was a long one and we learned over time that organically certified ingredients are not always better than others. Even if ingredients are organic, they can be of lower quality, resulting in less moisture and nutrition.
There may also be other downsides that are discovered during testing. Smell is an example of this. We discovered how important smell is especially in the winter of 2014 when Herbal Face Oil went through testing with good feedback, but quickly received reactions when we released the product to a bunch of customers. In this case, the quality of the ingredient was excellent, it was also organic, but many associated the smell too much with earth. We changed the ingredients again.
Testing is an incredibly important part of our development and has only grown in embrace, but we continue to improve the product.
Our latest version of Herbal Face Oil has now managed to achieve 78% certified ingredients and the quality has continued to increase.
In 2016 we have released what we internally call version 7 of Herbal Face Oil and we are very proud of it! We ourselves believe that we have truly reached a tremendous level of quality in every aspect of our well-known bestseller, Herbal Face Oil. The formula is the same and the price is untouched, but the product has truly been taken to a new level since launch!
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